We just got back from a very busy, very insightful, and very inspiring Microsoft Inspire 2018. As I reflect on the biggest take-aways of the week, I can’t help but think about the workplace of the future. Satya Nadella, Microsoft’s CEO, spent a lot of time painting the picture of the intelligent cloud and the intelligent edge, and how companies will be using AI-infused applications running on ubiquitous computing fabric to create outstanding people-centered experiences.

Then I realized that, in many ways, that future is already here.

I work closely with our Marketing team, for example, and I am fascinated by the way they use technology to collaborate with each other, with external contractors, and with our customers.

The modern workplace is powered by modern content practices

Our SVP of Marketing, Heather Thompson and I work with several contractors to manage our content and partner marketing initiatives. This team is global, with stakeholders in at least two different time zones, and partners in several.

We use technology (Office 365, SharePoint Online and Qorus for Office 365) to create and manage all our content. We use the same technology to make this content available to our sales team, as well as to our partners and resellers.

This works so well for us that we decided to talk to Microsoft about creating a content hub for its MPN partners. They loved the idea, and now we’re planning a global roll out, starting with Canadian managed partners.

And of course, we aren't the only ones using digital tools to streamline marketing operations and communications.Most modern marketing teams have some plan to centralize make sales content easily available

The modern workplace puts modern customers at the center

Technology (and the intelligent use of it) can become a true differentiator for a business, especially if it is used to make customer communications more relevant and personalized.

Digital transformation is a big topic at the moment, and for marketing teams this means using MarTech solutions to facilitate 1:1 conversations with customers and potential customers. Everything from programmatic advertising to the final pitch can be automated, personalized and tracked.

Technology that helps align sales and marketing teams, for example by making the sales team more self-sufficient, is enabling businesses to be far more agile and responsive.

Ready to equip your modern marketing team?

We’ve made Qorus for Office 365 available on a 14-day free trial. Just download it from the Office store, connect to your content stored in OneDrive for Business or SharePoint Online, and give your teams the tool they need to collaborate, personalize and create excellent customer experiences.