Welcome to the latest in our MSP Minute blog series. This month, we're looking at the connection between content and productivity, and the opportunity this presents MSPs.

The workplace has changed. Companies are global, collaboration is instantaneous, and productivity is paramount. So why do we still create, collaborate on and manage documents the way we did ten years ago? It’s inefficient and it costs more than most organizations realize.

Which means that it's a great time to be a managed services provider (MSP). All of your clients are looking for ways to optimize their business processes - and everyone knows that technology is the solution. It's just a case of finding the right type of technology.

The cost of poor document productivity

Most businesses are highly inefficient when creating, collaborating on and managing content.  Forrester found that 90% of B2B sellers don’t use marketing content because it is irrelevant, outdated or difficult to customize. This results in missed opportunities and a slow, inefficient sales process.

Did you know that*:

Businesses waste a lot of time on content:

  • One worker can waste up to 10 hours per month on document inefficiencies.
  • 81% have found themselves working on the wrong version of a document.
  • 43% send at least 6 documents via email each day.
  • 40% regularly store documents on their desktop.

Poor content processes cause them to lose customers:

  • 53% made a poor impression on a client.
  • 23% harmed their organization’s reputation.
  • 23% resulted in a lost opportunity.
  • 18% resulted in revenue lost.

And it all costs more than they realize:

  • Large organizations spend twice as much as they think they do.
  • Small organizations spend over 10 times as much as they think they do.
  • This costs $19,723 per information worker per year.

In fact, if companies were just 25% more efficient on document related matters, they’d be able to hire 53 additional people!

What is connected content?

It's about connecting your content directly to the places your people work, making them more productive. For example, imagine if your sales team could pull up the latest version of your best performing pitch presentation without leaving PowerPoint. Or if they could attach industry-specific case studies and brochures to client-facing emails, without navigating away from Outlook. It would take just a few seconds for them to locate and insert the content they need - making them significantly more productive and professional.

This is what Qorus offers. It's an Office 365 application that connects content stored in the cloud directly to the Microsoft Office applications your people use every day.

Connecting content with Qorus

Qorus empowers teams to drive more sales by enabling them to discover, use and analyze the best content. Sales teams enjoy greater self-sufficiency and success when they can build personalized customer documents themselves. Marketing and partner teams gain superior insights into the value and usage of the content they create. With Qorus, all this happens in the familiar world of Microsoft Office and CRM.

The opportunity for resellers and MSPs

We have already shared a few thoughts on the opportunity that this type of solution offers resellers and MSPs, including from Stewart Townsend a few weeks ago, who explained how adopting SaaS solutions like Qorus is a brilliant way for MSPs to drive new revenue.

We also saw how MSPs Gryphon Consulting and Professional Advantage are using Qorus to differentiate their offerings and build long term client relationships.

Find out more

You can learn more about Qorus for Office 365 here: https://www.qorusdocs.com/office-365-add-ins.

Or contact us to enquire about becoming a reseller here: https://www.qorusdocs.com/resellers


Sources: IDC research 2012; GoNitro; GoNitro and PDF Association;IDC;Highspot