If you are responsible for your organization’s channel, you probably have your work cut out for you.
The growth in SaaS and cloud solutions has been phenomenal over the past few years, leading to an explosion in Value Added Resellers and Managed Services Providers – all of whom are potential avenues of growth for many software distributors and independent software providers.
Your goal of course is to equip these partners to sell as many of your solutions as possible, as quickly and efficiently as they can. This probably means that you have made it your mission to improve and streamline your partner enablement process.
We spoke to Mathieu Leblanc, Director of Partner Success at SherWeb, an Indirect CSP whose number one goal is to help its partners grow their businesses.
SherWeb is a great example of a company that has built a future-proof channel. “Our entire business is reliant on the success of our partners. We have over 5,000 partners in more than 100 countries, and we work hard to help them maximize every sales opportunity. Working as extension of their businesses has been in our DNA from the start.”
Partners are encouraged to leverage SherWeb’s tools, content and resources to accelerate growth, reduce expenses and maximize margins.
“We provide value from the start of each relationship, using technology to offer our partners access to the resources they need to succeed, including the best co-sell content and services and a simplified invoicing and billing platform,” says Mathieu.
Digitizing the Partner Enablement Experience
For example, SherWeb’s partners are always looking for tools and content to simplify and accelerate their sales and marketing processes.
The company has created a range of co-sell content for them to use, and there are also a lot of great content assets available from the Microsoft Partner Network (MPN) website. Unfortunately, it is time consuming for partners to locate and personalize all of this on a daily basis. So, when Microsoft invited SherWeb to be an early adopter of the Qorus Content Hub for the Microsoft Partner Network, Mathieu and the team were very interested.
“The Qorus Content Hub connects our partners directly to the MPN website from the Office 365 applications they work in.
"The ability to quickly find and tailor MPN content without leaving their document or presentation provides a great productivity boost for our partners. The initial reaction from our partners has been very positive, and we will soon be launching our own SherWeb channel to our partner base."
Qorus is a sales and partner enablement platform that instantly connects people, content and data for a truly collaborative experience that multiplies revenue and productivity.
Our software is incredibly powerful but highly intuitive and very easy to use. It’s integrated across Microsoft 365 and major CRMs.
Our award-winning Success Team ensures our clients across all industries are successful.
We are a diverse, vibrant group with headquarters in Seattle and major offices in London and Cape Town.