Digital transformation (DT) is no longer a buzzword for enterprises – it’s now a competitive necessity. The benefits of automating processes and providing better customer experiences are well recognized – increased efficiency, reduced costs, stronger user loyalty, better branding, and more.
The word transformation means to make a dramatic change, and companies that seek to transform often bring in consultants that recommend organizational restructuring and standing up new DevOps teams to digitize processes.
But that template does not fit not every business. Can companies that are not willing or able to remake themselves entirely still gain the competitive advantages offered by DT without rebuilding their organizations from the ground up?
True transformation is more than using better tools and technology to digitize old processes
It’s about establishing better ways to collaborate and share knowledge. Creating a connected workplace is a manageable step toward gaining new competitive advantages without resorting to drastic measures.
And even for those that are preparing or have begun their own digital transformations, a connected workplace should be a top priority. IDC says that 70 percent of digital transformations will fail, citing insufficient collaboration as one of the chief causes.
The siloed business structure, where work is completed by one department before it is handed off to the next, is too slow for today’s technology-enabled business environment. Sales reps, bid teams, marketing departments, product managers, subject matter experts, in-house counsel, and other workers need a faster and more fluid way to work together.