When it comes to proposals, words matter. But compelling visuals are often what seal the deal. In fact, proposals with visuals are 43% more persuasive than text-only documents. A well-placed chart can cut through the clutter, an infographic can turn a page of dense text into an easy-to-grasp insight, and a thoughtfully designed template can leave your prospect with a lasting positive impression.
In a world where decision-makers are scanning dozens of proposals under tight deadlines, visually compelling proposals aren’t just pretty to look at; they communicate your message instantly. They grab attention, build trust, and make your story stick.
Think about the last time you opened a 30-page document packed with dense paragraphs. Did you read every word? Probably not. You scanned for the key points, maybe looking for bullet lists, charts, or anything that helped break up the monotony.
Your clients are no different. A study by the Social Science Research Network found that 65% of people are visual learners. That means the majority of your audience processes information faster — and remembers it longer — when it’s presented visually.
So, how do you make AI templates work harder for you? Our AI templates accelerate the proposal process. Simply choose your template, select the source documents for context and let the AI template do the rest. It helps you to populate your proposal with the right tailored content, and produces on-brand, visually pleasing proposals.
Now, let’s dig into some best practices for graphics that can help you transform your proposals from text-heavy reports into compelling narratives.
Good visuals also communicate confidence and professionalism. They show that you’ve thought about how your client prefers to consume information, not just how you prefer to present it.
Think of visuals as highlighters, not wallpaper; they should sharpen your message, not just decorate the page
For example, if you’re explaining a complex implementation process, a flowchart can simplify it far more effectively than a page of prose. Reviewers should be able to glance at your visual and immediately understand the main idea.
At QorusDocs, our AI templates make it easy to insert common visuals — like bios, experience overviews, timelines, charts, and process diagrams — so your team can focus on communicating clearly, not wrestling with formatting.
Every proposal is a brand touchpoint. If your fonts, colors, and logos change from one page to the next, it can feel disjointed — and worse, unprofessional.
Consistency builds credibility. A prospect who sees the same branding across your website, pitch deck, and proposal subconsciously registers your company as polished and reliable.
With QorusDocs AI templates, you don’t have to spend hours tweaking formatting. Visual elements like branded colors, typography, and icon sets are baked into your templates, so every proposal aligns with your brand guidelines, automatically.
A proposal isn’t just information; it’s a narrative. Graphics can act as your storytellers.
Think of visuals as a way of moving your reader through the story, keeping them engaged and eager to see what’s next.
Too many visuals can be just as overwhelming as too much text. Crowded pages lead to cognitive overload, which means your key points get lost in the noise.
Empty space isn’t empty at all; it gives your key ideas room to breathe and makes them easier to absorb.
A good rule of thumb: if everything on the page feels equally important, nothing will stand out. Balance text, visuals, and whitespace so the reader knows exactly where to focus.
There’s no need to reinvent the wheel with every new proposal. If a particular visual helped you win a deal last quarter, chances are it can work again (with a few tweaks).
That’s where our QorusDocs AI Templates come in. Quickly generate professional, customized documents in Word or PowerPoint with just a few clicks. You can store and reuse your best proposal layouts, charts, and visuals. Not only does this save time, but it also ensures consistency across your team’s submissions. When everyone is pulling from the same set of polished, branded assets, your proposals feel unified — no matter who drafts them.
AI is opening new doors for proposal teams. It can brainstorm visual concepts, suggest layouts, or even recommend where a graphic might better replace a block of text.
Pair that with QorusDocs’ AI-enhanced proposal software, and you get the best of both worlds: creative inspiration plus brand alignment. Imagine asking AI for a “three-step process graphic” and then using your template to instantly apply brand colors and fonts. That’s efficiency without sacrificing polish.
Not every message needs a chart — and not every chart communicates effectively. Match the type of visual to the point you’re making:
Choosing the right type of visual helps your audience grasp your point without confusion.
A graphic that looks beautiful in design software may not survive the journey into a PDF viewed on a tablet. Always test for readability:
If the answer to any of these is “no,” simplify. Remember, your visuals aren’t art pieces; they’re communication tools.
At the end of the day, visuals in your proposals aren’t about “making things pretty.” They’re about making things clear, compelling, and credible. They help your clients see the value you bring — faster and more memorably.
With QorusDocs, you don’t need to be a graphic designer to create visually powerful proposals. Between our brand-aligned templates, graphics-friendly tools, and AI support, you can give your proposals the polish they deserve, without the stress!
Ready to take your proposals from “good enough” to visually unforgettable? Learn more about our QorusDocs AI templates.. And, if you are looking to create proposals that win, in a fraction of the time, schedule a one-on-one demo of our award-winning AI-driven proposal management software today.