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Adapting to change: definitive guide to law firm marketing in 2020

Adapting to change: definitive guide to law firm marketing in 2020

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Evidence is mounting of a fundamental shift in the legal market. As a result, the entire industry is now operating with very different assumptions about the role law firm services should play in the legal ecosystem, as well as how such services should be delivered.

The challenge for legal marketers is to differentiate their firm based on client-centricity, efficiency, and value.

In this guide we explore:

  • Key areas of focus for legal marketers going into the future
  • How traditional firms are using technology to stay ahead of the competition
  • 8 tips and best practices to boost your legal marketing strategy
  • How to use automation to help streamline the business development process