Every year, we survey proposal, sales, and revenue leaders to understand how organizations are managing proposal and RFP work in real conditions. The 10th Annual State of the Industry Benchmark Report reveals what’s changed, what’s breaking, and what top teams are doing differently in the face of rising proposal volumes.
This year’s data makes one thing clear: proposal effectiveness is no longer an operational concern, it’s a growth lever. When teams can’t respond fast enough, or don’t show clear value, revenue is left on the table.
Inside the report, you’ll learn:
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How proposal and RFP demand is compounding year-over-year
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What win rates and opportunity sizes reveal about revenue risk
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Why coordination, not content, is becoming a bottleneck
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Where AI is delivering real gains, and where it isn’t
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What it will take to compete more effectively in 2026
Packed with insights, benchmark data and industry breakouts, this report helps proposal leaders understand the pressure points and act with confidence.
