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Adapting to change

Definitive guide to law firm marketing in 2020

Adapting to change

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There’s a revolution afoot!

Evidence is mounting of a fundamental shift in the legal market. As a result, the entire industry is now operating with very different assumptions about the role law firm services should play in the legal ecosystem, as well as how such services should be delivered.

The challenge for legal marketers is to differentiate their firm based on client-centricity, efficiency, and value.

In this guide we explore:

  • The major industry changes that have led to a revolution
  • How traditional firms are using technology to compete
  • The areas that legal marketers need to focus on in 2020
  • The technology that is streamlining the business development process



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