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Research, advice and guides

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In this ebook, we look at how to create sales content that does the job that both marketing and sales need it to do in the middle of the sales funnel — supporting relationship building with prospects and customers, and positively influencing their buying decisions.

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The legal marketer's guide to using content to enhance the business development process.


True transformation is more than using better tools and technology to digitize old processes; it’s about establishing better ways to collaborate and share knowledge. Creating a connected workplace is a manageable step toward gaining new competitive advantages without resorting to drastic measures.


What they are, why they matter and how to create them.

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A global snapshot of bid team collaboration, maturity & diversity.

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The legal marketer’s guide to tips, content  and enhancing the business development process.