Seeking a sophisticated content management system and an efficient proposal generation process for its bid and sales teams, Long View implemented QorusDocs to streamline its response process and accelerate the deal cycle to drive new business revenue. QorusDocs integrates seamlessly with Microsoft SharePoint, enabling Long View to transfer existing content efficiently and accurately and avoid any major business interruptions during the migration period. “QorusDocs helped to ensure that what could have been a complicated migration was implemented smoothly and seamlessly,” noted Dave Frederickson, EVP Sales at Long View.
Long View has increased its QorusDocs licenses from 10 to 170 since 2012, plus additional licenses for collaborators, leveraging the solution across sales, marketing, procurement, operations, and more. While creation of proposals and RFP responses is the primary use case, Long View also uses smart fields for generating insights, reporting, and ‘go/no go’ decisions. “Our next step will be to connect QorusDocs with our new Microsoft Dynamics platform to help us customize proposals, RFP responses, and other sales documents with even greater precision,” said Frederickson.
Long View’s bid and sales teams can easily access the company’s content hub, referred to as “Connected Content”, using QorusDocs. Facilitating cross-branch collaboration, this centralized content repository hosts a vast quantity of resources for RFP responses, as well as boilerplate information for regular email use. The hub contains sell sheets, win wires, case studies, reference library, presentation ‘juke box’, templates (e.g., email templates), and sample business reviews (BRs) as thought starters for sales. After accessing the content through QorusDocs, users can personalize and customize to meet the unique needs of prospects.
“Increasing the productivity and effectiveness of our sales motions are critical to our success,” said Frederickson. “Our solutions are becoming more and more complex and our teams need to be able to pull forward references, use cases, and details of where we have helped clients. QorusDocs makes this possible.”
He added, “The ability to collaborate within the Teams integration connector has decreased our response time. Plus, being able to customize sources makes it easy for our team to quickly find a variety of content.”
With the efficiency and ease-of-use of QorusDocs, Long View not only boosted win rates and improved brand control and governance, but increased productivity and decreased response time, enabling the company to reduce headcount within its proposal team.
“Notably, our win rates within QorusDocs (primarily pursuits) compared to win rates for nonRFP business (which can be higher given prior relationships) are nearly the same. We consider this a major success,” said Frederickson. “And, of course, QorusDocs gives us a consistent line of sight to these results.”