AI for Response Management Series: Benefits of Generative AI for Content Creators

Jennifer Tomlinson
Written by Jennifer Tomlinson / Oct 24, 2023

As Executive VP of Marketing, I work to identify business needs and help QorusDocs’ clients generate revenue more effectively and efficiently. I spearhead efforts to increase brand awareness through digital marketing and client engagement.

Generative AI and ChatGPT are making waves across the business sector, with AI-powered tools and technologies impacting virtually every industry and professional discipline, from accounting and legal to manufacturing and recruitment. In this blog series, we’re taking a look at ChatGPT technology and its impact on content creation, proposal management, and the sales response process.  

We’ll examine how proposal teams can leverage generative AI tools to help them create and manage content more efficiently and effectively and we’ll discuss the risks, challenges, and opportunities of leveraging AI-powered technologies to drive the proposal and RFP response process.  

Plus, this series will explore how professional services firms, in particular, can enjoy the benefits of generative AI, accelerating and streamlining their pursuit process. We’ll dig into how—with ChatGPT in their response management toolbox—firms can increase the number of optimized, accurate, and on-brand proposals, pitches, and RFP responses they send out to help secure a steady flow of new client business. 

The first blog in this series defined ChatGPT and outlined its role in the sales response process, helping you better understand how and where generative AI tools can be leveraged within your organization. In this blog post, we’ll discuss the benefits of generative AI and its direct impact on content creation, proposal management, and the response process as a whole. 

Work smarter, not harder  

In the first blog of this AI series, we established that ChatGPT is a conversational AI chatbot capable of understanding and generating text by looking at high volumes of text examples (e.g., articles, web content, previously successful RFP responses) and learning patterns of how words and sentences are put together.  

As a result, generative AI tools like ChatGPT can help content creators save time and generate larger volumes of content with significantly less effort. On the proposal management front, ChatGPT can simplify and accelerate the process of building assets for proposals, pitch decks, RFP responses, and other sales documents

You can think of generative AI like a magic wand for the proposal team and content creators in your organization, helping them: 

  • Speed up the research process before drafting content
  • Eradicate writer’s block with unlimited inspiration
  • Boost efficiency and productivity of the content generation process
  • Improve the accuracy of question-answering
  • Automatically draft sales emails to prospective clients
  • Reduce burnout of proposal team and other content creators

Master of analysis 

How can generative AI deliver these amazing productivity benefits? ChatGPT is a master of analysis. This generative AI app can analyze not only what you've written, but it can analyze content from a variety of sources, such as the public domain, in-house content (e.g., past client proposals, marketing collateral), or expert content housed in a separate database—and it can do it in the blink of an eye. 

Using massive volumes of content as inputs during the analysis process, generative AI tools can collate all of the data and generate original new content. Plus, proposal management software powered by generative AI can repurpose old content in a different format (e.g., product demo to sales presentation) or in a different case for your audience, simplifying the content creation process to increase productivity. 

Whether creating content for a proposal, answering a slew of RFP questions, or generating bios and CVs for pitch documents, generative AI tools do the heavy lifting for you by swiftly creating a baseline draft. By personalizing the draft and tailoring the tone and voice to the needs of your reader (e.g., prospective customers, existing clients), you can create highly-engaging content, quickly and seamlessly. 

Ramping up response management 

Applied to proposal management, generative AI creates efficiencies in the proposal and RFP response workflow. ChatGPT enables your organization to produce a greater volume of high-performing proposals and other response documents by automating content creation, improving content quality and accuracy, increasing content variety, and generating personalized content that resonates with prospects. 

In essence, ChatGPT functions like a junior proposal writer, helping to craft first drafts and freeing up the proposal team’s time to personalize and customize proposals to clients’ unique needs. By automatically drafting answers to RFP questions and seamlessly inserting them into documents, generative AI eliminates the need to conduct time-consuming, labor-intensive content searches to track down accurate responses. Plus, with ChatGPT, you can ensure brand consistency and be confident you’re putting your best foot forward with new clients.  

Best assistant ever 

The bottom line is that ChatGPT is a productivity tool, enabling your team to spend less time drafting content. Like the most resourceful assistant you can imagine, ChatGPT takes care of the research, analysis, and baseline writing.  

With pre-drafted content, the focus shifts from the writing to the strategy around creating content: “What's the thought behind this content series? What themes do we want to build into our content?” As a result, proposal writers and other sales content creators can create more strategic content that resonates with customers and prospects to boost conversion and win rates.  

To discover how generative AI can help your proposal team generate content faster and with less stress, watch our “AI for Response Management” video series. Ray Meiring, QorusDocs CEO and co-founder, shares his thoughts on generative AI and its impact on how organizations secure new client business. In the second video of the series, Ray lays out the benefits of generative AI for content creators and how tools like ChatGPT can help proposal teams accelerate and optimize the response process.