It’s Here! Your Guide to Creating RFP Responses That Wow Prospects

Jennifer Tomlinson
Written by Jennifer Tomlinson / Jun 15, 2021

As Executive VP of Marketing, I work to identify business needs and help QorusDocs’ clients generate revenue more effectively and efficiently. I spearhead efforts to increase brand awareness through digital marketing and client engagement.

If RFPs are piling up in your inbox, the thought of drafting responses may fill you with dread. But it doesn’t have to be that way. With the right resources and tools at your disposal to simplify the process, you’ll be able to make quick work of that RFP backlog. At QorusDocs, we’re all about making your life easier by making the RFP and proposal process simpler, faster, and more intuitive. To this end, we’re pleased to announce our new RFP Response Kit!

The three-part RFP Response Kit is designed to help you:

  • Identify which opportunities are worth going after, using our decision matrix
  • Create an impressive RFP response using our template guideline
  • Impress your prospect with a snappy email accompanying your RFP response, using our email template for inspiration

Decisions, Decisions, Decisions


To bid or not to bid, that is the question. Responding to an RFP requires a significant investment of time and resources and doesn’t always generate new business. So while your initial reaction may be to pursue every opportunity that crosses your desk, there is a better way. Best practice tells us that the optimal course of action is to resist the pressure to respond to every single RFP and, instead, use an objective process to determine which RFPs are worth responding to.

We can help with this decision-making process. Before going through the effort of compiling an RFP response, take advantage of our decision matrix to determine if the deal is worth pursuing. Our bid/no bid decision matrix weigh’s your organization’s capabilities, competitive advantage, resources and capacity against the financial viability, scope of work, and other factors of the proposed project to help you come to a decision about whether to respond to the RFP.

It's Go Time


If you decide to give an RFP the proverbial green light, the second section of our RFP Response Kit offers valuable guidance for creating RFP responses that win business. While each RFP is unique and your response needs to align with the specific requirements for each opportunity, we’ve provided an RFP response template with handy tips to guide you through the process.

Your RFP response should showcase your understanding of your prospect’s needs and pain points while highlighting how your company’s solution can solve their problem. The QorusDocs proposal template includes guidance for compiling the Executive Summary, Response Locator Table, pricing, terms and conditions, and more.


First Impressions Count


Your RFP response is complete. Congratulations! Now don’t do all your hard work a disservice by sending a sloppy email submission. Make sure you take the time to write a professional and engaging email when you submit your proposal. The final section of our RFP Response Kit provides an email template that will help you craft an email that is sure to make a good impression on your prospect.

Visit the QorusDocs Template Hub to grab your free three-part RFP Response Kit—including a decision matrix to identify the opportunities worth pursuing—to learn how to optimize your RFP response process to wow prospects. The QorusDocs Template Hub is your go-to resource for a variety of templates and tools to accelerate and streamline your response process to win more business.