In this article, we explore how Bid teams are using Qorus to create, share and collaborate on proposal and RFP content directly from their Office applications.
We recently exhibited at the APMP Conference in London. It was wonderful to catch up with our friends, partners and clients. And it was also wonderful to see the positive reaction everyone had to the Qorus platform - not only for Proposal teams, but also for Sales teams.
This is a sign of the evolution of business. In the modern world of business, it takes a 'village' to nurture a deal - which means that Proposal and Sales teams can't work in isolation. They need to collaborate productively and openly share winning content.
For example, we know that in order to craft a truly compelling proposal you need to understand your prospect’s requirements and tailor your proposal to meet those requirements. And the same principle applies to content created by a sales rep who is engaging with prospects on a day-to-day basis. It doesn’t matter whether they’re answering a client’s questions by email, sending out a proactive proposal, or working on a pitch – all the content they send to prospects should be highly personalized.
An RFP database is a good example of this collaboration. Many organizations spend a lot of time and money creating and managing a Q&A database to accelerate their RFP process. But how often are sales reps asked the very same questions? And how often are they using old content or making up the answers as they go? If you have already invested in a Q&A database for RFPs, why is it proprietary to the Bid team? Why wouldn’t you open it up to the Sales team and empower them to close more deals?
Getting RFP capabilities into the hands of the Sales team is a very effective way to accelerate sales and boost productivity, while enabling your Bid team to focus on complex and high-priority opportunities.
And Sales teams aren't the only ones to benefit from this evolution. We have added popular sales enablement features to our platform, including Share & Track, which enables Bid teams to uncover deep insights into how their prospects engage with proposals and RFPs.
Now Bid teams have a solid way to assess the quality of their content. They can see which pages are the most compelling, where readers lose interest, and how they engage with the document.