Your step-by-step guide for using Microsoft content to win customers

How to use Microsoft content in your sales process

Last year may have been defined by isolation, but in 2021, we want to help Microsoft partners connect with their customers in ways that make a difference to their sales cycles. 

To help you get started, we’ve developed an easy-to-use guide filled with best practices for using Microsoft content and including links to all of Microsoft’s FY21 campaigns.

This guide will empower you to: 

• strategically map Microsoft content to your own offerings,
• align your sales cycle goals and concepts,
• identify your target audience and the call to action,
• set and measure KPIs,
• and much more.