It's almost time to head to Washington DC for Microsoft Inspire. This year our CEO, Ray Meiring, will be featuring in a few sessions, including The Customer Revolution: Best Practices for Building a Profitable Customer-Centric Business - the perfect topic after our announcement as 2017 Microsoft Cusomer Experience Partner of the Year!

The conference agenda is packed with valuable sessions from amazing speakers. You aren't alone if you're feeling a little overwhelmed by all the options! Here's our roundup of must-attend marketing sessions:

50 Smart Partner Marketing Tips in 50 Minutes
Wednesday, July 12th, 2:30pm

Step up your marketing skills.  Come hear 50 great ideas and walk away with at least 5-10 that you can implement immediately.

Blockchain: The Next Disruptive Cloud Technology
Wednesday, July 12th, 1:00pm

Blockchain will transform business processes just as the Internet disrupted commerce and communications. Don’t miss this new opportunity.

Smart Partner Marketing Workshop: Create Value Propositions that Make Prospects go WOW!
Tuesday, July 11th, 1:00pm

Value propositions communicate what makes you special, why prospects should buy your solutions, and why they should buy from you. In this hands-on workshop, learn the key elements of value propositions that make prospects go WOW, and then create yours with the guidance of our expert panel. 

Stay Top of Mind with Your Audience with Social Selling
Monday, July 10th, 12:00pm

Technology is changing at a rapid pace. The way you sell today is also changing. We know that by time the prospect has reached out to you they know more about you than you know about them. How do you make sure you’re on their shortlist? We will explore how to use social selling to accomplish that goal.

Buzz on a Budget
Monday, July 10th,  2:30pm

This interactive workshop teaches you the exact steps to build your own thought leadership eBook, one that prospects will want to download and read.

Social Selling is Not the Same as Social Networking or Social Marketing
Wednesday, July 12th, 12:30pm

This presentation will help you boost your Digital Relevance and become the Go-To-Expert. According to the analysts, Sales representatives who leverage social selling in their sales process are 79% more likely to attain their quota.

The Role of Marketing in Transforming a Company
Tuesday, July 11th, 2:30pm

Chris Capossela, Chief Marketing Officer of Microsoft, talks about the role of marketing to drive innovation, brand perception, and business growth during times of transformation. Join him to hear about Microsoft’s marketing journey and lessons on transforming.

Customer Retention and Upsell: Lessons Learned to Secure and Grow Your Cloud Customers After the Sale
Wednesday, July 12th, 1:00pm

Learn about tools, insights and actions to increase long-term cloud profitability and to grow customer lifetime value.

Be a Social Seller Expert Like Me Using My Tips, Tricks and Trade Secrets
Monday, July 10th,  5:00pm

Over the last six years as a Dynamics ISV Account Manager and entrepreneur, I have learnt the secrets on how to utilize social selling to generate 60% of my clients. I will share my tips, tricks and secrets I have learnt along the way.

You will walk away with a 5-step 10-minute daily plan that will put you on the road to being a successful social seller. 

Digital Marketing Helps You Engage with Buyers Earlier
Wednesday, July 12th, 3:30pm

This presentation focuses on the proper balance between organic social, paid social, and search engine marketing that makes sense for each partner organization.

Winning with Words: How to Optimize Your Profile and Grow Your Business with Referrals
Tuesday, July 11th,  11:30am

Capture your share of the millions of prospects coming each year to search engines and in search of Microsoft partner solutions. Learn how to create and maintain your search-optimized business profile customized to your company’s skills and capabilities.

Lessons of Unicorn Marketing: How to ChallengeTraditional Thinking About Marketing to Drive Results in a Cloud-first, Mobile-first World
Tuesday, July 11th, 2:30pm

Jeremy Epstein, CEO of Never-Stop Marketing shares his experiences, Tips and advice for how to achieve strong marketing outcomes, for companies that are on a high-growth path (or want to be).

Creating Stories That Bring Home the Bacon 
Monday, July 10th, 2:30pm

Partners will be inspired to identify and share their own powerful and unique stories to gain competitive edge and drive desired outcomes.

The Future Win for Marketers: Inclusive Digital Marketing
Wednesday, July 12th, 1:00pm

Yes, marketing is changing. Marketers need a start-up attitude. The future of marketing is inclusive.  Marketers who invest in inclusion will reap marketing excellence and brand loyalty.

The Customer Revolution: Best Practices in Building a Profitable Customer-centric Business
Monday, July 10th, 4:00pm

How focused is your business model on customer success? Customer-defined companies are turning first-time buyers into lifetime customers, driving internal growth and profitability. Hear best practices from industry and partner experts that have achieved success through a focus on their customers.