According to the core notes at Microsoft Inspire last month, Microsoft unlocked 8.3 million new customer contacts, invested a million hours of conversation, and passed on 273k partner referrals in FY 2019.
The company made it very clear that FY 2019 was a landmark year for itself and for its partners. And the cornerstone of this success is the One Commercial Partner program that was launched in FY 2017. Two years ago Microsoft changed its model and promised to build with, go to market with, and sell with its partners. And in FY19, it boasted 22k IP co-sell wins. CSP revenue grew over 100% YoY, and it found that when Microsoft sells with partners, deals grow 27% larger.
So it's no surprise that the organization is planning to invest more than ever in its partners. It's doing that through Go-To-Market Services. A program that delivers best-in-class marketing content and programs that help partners accelerate time to market, generate demand, and expand their business.
Go-To-Market Services is exclusively and widely utilized by successful Microsoft partners around the world.
There are three innovative resources that make up Go-To-Market Services. These are available to all partners in the Microsoft Partner Network:
- Smart Partner Marketing
- Digital Marketing Content OnDemand
- Qorus Content Hub
These tools are designed to help partners define and refine their go-to-market strategy, execute campaigns across digital channels, and deliver content directly into their Office applications.
Of course, Qorus is thrilled to be included as a Go-To-Market Service.
Helping partner sales teams increase sales velocity and productivity
According to Microsoft sessions at Inspire 2019, Microsoft partners spend an average of:
- 3-8 hours per week looking for content
- 2-3 days creating a single customer proposal
And industry stats suggest that:
- 65% of sales reps can’t find content to send to prospects
- 90% of salespeople avoid using content because it’s outdated and not customizable
These new resources will be greatly appreciated by Microsoft partners looking to accelerate their sales cycles and get to market faster with key campaigns for Azure, Teams, Dynamics 365 and more.
How does Qorus Content Hub work?
Available at no cost to Microsoft partners, the Qorus Content Hub comes stocked with all the MPN content you need to grow your business.
Build high-quality marketing assets and market-ready sales collateral by accessing MPN content directly from your Office applications: Word, PowerPoint and Excel.
Qorus Content Hub is a sales enablement platform and Office add-in that brings Microsoft Partner content to where you work. With Qorus, you can bring all the business critical content that Microsoft produces, around topics like M365, Teams, and Azure migration right to your desktop.
Qorus allows you to easily find the content you need and put it to work by creating customer proposals and presentations more easily, quickly and effectively. In addition, you can securely share this content with your customers and then rack their interactions with it for smarter follow-up conversations.
Ready to use the Qorus Content Hub?
- Partners using Qorus have reported a 20% increase in sales velocity
- 85% of users say that, thanks to Qorus, they have increased their use of Microsoft Partner content